Before we get into what ad:tech is, here’s a quick re-cap of what I experienced:
- Was pitched to by crazy ass vendors, not too different from sales people at phone kiosks
- Went to a Revision 3 shindig
- Saw a live show of Internet Superstar
- Got really annoyed with my current job
- Learned Tech/Marketing savvy-ness + Hot Girl = Fire Hot Sauce
For the past few days the annual ad:tech conference had been going on at SF’s Moscone Center. The conference revolves around the digital side of advertising, primarily regarding the internet, with some exposure for alternative outdoor (e.g. those touch directories in malls or TV screens at gas stations) and mobile phones. I know, mega awesome.
To a young media/marketing person (me) Ad:Tech was super stimulating with some really interesting panels and an exhibit hall packed wall to wall with vendors (who gave out a bunch of free stuff. not the best free stuff. but it was still free stuff.). Unlike a car show or consumer tech convention, where I’d usually just gawk at things, Ad:Tech was all about learning and growing an individual’s understanding of the media landscape. It was kind of exhausting.
Panels that I attended revolved around:
- utilizing Web 2.0 technology to maintain communication with consumers regarding your brand
- the current status of the interactive landscape in regards to digital video and mobile phones
- how millennials incorporate tech into their lifestyles
- A live episode of Internet Superstar with Martin Sargent, Kevin Rose of Diggnation, Kent Nichols of Ask a Ninja Guy, Jeff Macpherson of Tiki Bar TV, and Gary Vaynerchuk of Wine Library TV.
The exhibit hall was crazy overwhelming with vendors up the wazoo presenting tons of services. Rather than listing the companies, you can read about them on the ad:tech site.
I had a lot of mixed feelings about the whole event and did a few neat things. I’m sure it would be boring if I were to go into a marathon entry now. So I’ll re-cap my experiences over a few entries.
Entries to come:
- It’s so hard to not be a fan-boy – Meeting rev3 people
- Mind Flexing, Future Speaking – Trends
- Is this the beginning of the end? – Where’s my world fit into this?
- The lists (Because everyone loves lists) – the good and the bad
0 Responses to “ad:tech part one – the topline”